From Social to Sales:
The Auto Dealer’s Guide to New Media
Explores how auto dealers can use new media to increase online visibility and build a strong Web presence. This book provides strategic tips and practical examples specifically designed to familiarize auto dealers with social media channels.
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Douglas DoNascimento – The 2016 New York Best Sellers Award winner is an early adopter of social media and a graduate of marketing from Southern Methodist University in Dallas, Texas. Born in Brazil, he has led strategy development and digital initiatives for Fortune 100 companies and emerging businesses in North and South America as well as Europe. DoNascimento is a social media visionary and digital strategist with more than 17 years of experience developing local, national and international organizations. He’s been recognized for his accomplishments through several awards including two Press Club of Dallas Awards, The Best in Class Awards from Greystone, two Bravo Awards, an Advertising Award, Horizon Award, two Web Awards, an Aster Award, Internet Advertising Competition Award, and 16 other industry-recognized awards. This is his first novel. He is currently the principal of DoNascimento.com/Books publishing company.
James Mayfield – James comes from a “car family.” Some of his fondest childhood memories center around the dealership run by his grandfather and uncle in Oklahoma. As a writer and editor, his work has appeared in the pages of several publications including Esquire, Non-Prime Times, Paste, Success, Virtuoso Life and Celebrated Living. A former editor with American Way magazine, Mayfield earned a bachelor’s degree in communications from the University of Missouri and makes his home in Fort Worth, Texas, where every month is “Truck Month.”
Cheran Ratnam – Born in Dallas and raised in Sri Lanka, Cheran Ratnam grew up in the lush mountains of Central Sri Lanka, before moving back to Texas. Initially embracing social media to keep up with his scattered high school friends, he soon developed a niche for utilizing social media as an effective way of communication. While in Texas, Ratnam majored in journalism (M.A.) at the University of North Texas and earned a B.A. in anthropology from the University of Texas, Austin.