Originally from the slang “Web Log”, blogging has become a standard if you want to get noticed. But why should you blog? How are people going to find your content? What ROI is going to come from your efforts? The answers to these and many other questions are enough to discourage people from starting new blogs. The reality is that authors are super busy juggling a thousand things every day. So, adding to the mix that you have to produce original content daily or weekly, not get paid for it, deal with all of the technical and SEO mumbo-jumbo and compete with thousands of sources already established, seem daunting and the main reason why 98% of blogs do fail.
So, why do it?
A blog will give you a platform to connect with your fans. A place to distill your ideas and get feedback directly from your readers. A blog can serve as your digital portal to your current passion. A place to tell the World what you are thinking and all that without the distractions of Facebook or the obscurity of the Amazon author central. So, think of blogging as a place to refine your thoughts, amplify your humanity, connect with your fans, embrace experiments and accelerate your discovery. Without many rules it is a place for you to grow your voice, your style and you as an author.
So, enjoy your new platform and make the best out of it.
BSA Team.